Alyson Agemy Creative Studio - Graphic & Web Design for Creative Entrepreneurs | Colorado
Graphic & web design for creative entrepreneurs.

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What Makes a Great Logo?

I'm going to be blunt for a moment.

Unless you're a freelancer, the logo for your business isn't about you. It's not about trends you like, your favorite colors, or what you as a business owner think looks good.

Look at fast food logos. Do you think the founders of all those companies specifically liked the color red? Nope. Colors have hard wired associations. Red is hard to ignore, it implies a sense of urgency, and some say it stimulates appetite.

 
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Your logo is for your clients, your customers, your intended audience. If you fail to do deep research on their specific worldview, how can you empathize and produce a business visual accordingly?

Designing a logo based solely on your taste gives you a product that, at best, is a personal reflection of what only you think your brand represents, and at worst, a flimsy icon that won't withstand the test of time.

A logo is a small visual that is meant to create an association with the greater values and philosophy of your business. No, you don't need to spend thousands of dollars getting the best designer to craft you some crazy mark, but you do need to spend the time thinking about the implications your logo has for your business.

What Makes a Great Logo?

  1. Deep research into target audience and business competitors

  2. Understanding of color theory and emotional associations of visuals

  3. Empathy for others’ worldviews

  4. A critical eye

  5. Aesthetic taste

Yes, if you’re on a budget, you can DIY the logo for your business and make it look amazing. But if you skip some of the assets involved in making an excellent logo, you might end up with a product that’s just… okay.

If you have any questions about the process, DIY logos, or if you’re ready to hand this responsibility off to a brand designer, shoot me a message!

Alyson Agemy